PREREQUISITE: Introduction to Business.

Explore the key to how businesses make money. The student will be introduced to the basic role of marketing in our society and the market forces that impact marketing and business operations. Areas of concentration will include target markets, marketing mixes, marketing research, retailing, advertising, and various marketing strategies. Students will work on group projects, develop new product ideas, pitch their ideas in the class, and practice skills essential for any career.

0626 Marketing Grade 10-12 1 Semester 2.5 Credits